Nivel Parts Launches New Product Line at the 2020 PGA Merchandise ShowThe Company unveils a New MadJax Brand Image and Innovative Design Partnership with Chilewich
Orlando, Jan. 22, 2020
Nivel Specialty Vehicles, the leader in aftermarket golf car parts and accessories, today announced the launch of a new brand identity for its flagship brand, MadJax, and an innovative new line of industry-leading golf car parts for golf car dealers worldwide.
One of these innovations is the MadJax Storm, an all-new body kit for the popular E-Z-GO© TXT© golf car, which will be shown as a concept but expected to go into production Summer 2020. In addition to the unique look of the body, its modular construction allows for more efficient packaging and shipping and makes it easier to replace parts. The MadJax Storm Light Kit is the first light kit in the golf car industry to offer reverse lights.
Nivel is also introducing two new wheels in from its GTW line – the Raven and Axis wheel. Both are expected to launch in March. The Raven wheel, features a ball-milled face offering a rugged look while the Axis wheel, features an industry-exclusive mesh spoke design.
In addition, Nivel has partnered with Chilewich, a world leader in performance textiles to launch designer golf car floor mats that combine innovative weaves and a distinctive color palette with proven durability and easy maintenance. “We are excited to partner with Nivel, a leader in the golf car market, to support their efforts in creating new styles and technologies in the automotive space,” says Sandy Chilewich, founder, and creative director of Chilewich. “This partnership is the first example of the new Nivel and showcases our continuous investment in product, brand and manufacturing excellence,” says Aric Singletary, Vice President of Product Engineering and Development, Nivel. These floor mats, expected to launch in March, will be available in two of Chilewich’s signature weaves to fit the Yamaha Drive and Drive2, the Club Car Precedent, Onward, and Tempo as well as the E-Z-GO TXT.
For more information about these upcoming products, please visit: www.nivelparts.com
Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for niche vehicles and heavy-duty equipment. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: MadJax, Red Dot, GTW, Jake’s, Reliance and Seizmik.